Remembering Masaaki Imai with Tiago Costa

Tiago Costa is Senior Partner at Kaizen Institute Western Europe. Inspired by Masaaki Imai’s philosophy of “change for the better”, he champions KAIZEN™ as a way of living, both professionally and personally, built on simplicity, standardisation and practice rather than complexity and tools. He emphasises learning to see and eliminate waste (muda) as a way to create space for innovation and growth, and draws on the Japanese concept of Ikigai to align passion, talent, purpose and value.